Valentine's Day is the 4th highest spending season of the year, according to the National Retail Federation, behind Christmas, Back to School, and Mother's Day. With people willing to spend, how can your salon or spa capitalize on this season?
Get Clients Thinking About Valentine’s Day Early
While it’s still about a month away, the February holiday might not even be on people's radar for another couple weeks as they are just getting back into their regular routines after Christmas and New Year’s.
So help your target audience to start thinking about Valentine's Day. Publish one or two related posts on your social media feeds each week and send out an email blast to your clients. If you’re waiting to run a short Valentine’s marketing campaign, you should still send out a teaser to catch clients' attention and to get them checking your website for details.
Even within your salon, get clients in the right mindset. Change your window display, hang up a few campaign-related posters, or place a sticker on the salon mirrors.
Exclusive Offers for Valentine's Day
Create a special, limited-time only Valentine's salon/spa package. Whether it's a pampering session, an extreme makeover, or a couples massage (tell clients that they could bring their mom or a friend, not necessarily a spouse), make it a special experience that differs from your regular services.
Even by decorating the salon or listening to a different playlist, you can change up the salon's atmosphere. Offer clients a glass of champagne along with a few chocolate-covered strawberries. When you send the client off, hand them a goodie bag with a free touch-up kit or product sample.
By creating a unique package that is not available throughout the year, you can charge more than you normally would for the individual services. Just be sure to add value to the appointment to satisfy clients!
What would an extra special day look for your typical clients? A mani pedi, a dozen roses, and a nice dinner? Partner up with nearby businesses to offer the perfect date.
When each business promotes it, you are reaching a whole new audience and building your brand!
Restricting Your Offer
Offering time-restricted packages will help you drive more clients into your business and ensure a full appointment book over the campaign period. Sure, there may be a few clients who want to take advantage of the deal but there isn't enough time to fit them all in. This is where retail becomes even more important than it usually is. Bundle together a few retail products to create the perfect Valentine's day gift!
To get your appointment schedule booked solid for the weeks around your promotion, you can also offer other tempting deals. For example, all clients with a February booking can be entered into a draw for a free service of their choice.
Marketing with Insight
Simplify your marketing with Insight Salon & Spa Software! Create promotional emails and e-newsletters, send flash sales via SMS, and even automate birthday messages and win-back campaigns!
With Insight, you can also keep a comprehensive record of clients! Store contact details, color formulas, purchase and service histories, and even photos. With so much data on your hands, you can filter your customer lists and target specific segments with personalized offers!
Plan your marketing campaigns with this free calendar:
Sources: National Retail Federation