In such a competitive hairstylist market, it’s important to stand out and let your potential clients know what makes you the best choice for their hair needs.
Hair stylist business cards are a great way to do just that. By following these best practices, you can make sure your business card speaks volumes about your skills and professionalism.
Tips For Hairstylist Business Cards
1. KEEP IT SIMPLE
Your hair stylist business card should be easy to read and free of any clutter. You want to make sure potential clients have just the information they need. So keep it simple – include your name, title, phone number (either salon or personal), address, salon’s logo (if applicable) and a tagline.
Using an easy-to-read signature font will also help make sure your business card is legible. You can be creative with the design, but don’t sacrifice readability for aesthetics.
Fonts like Eras, Impact, Elephant, and Rockwell are popular, easy-to-read choices.
2. MAKE IT BRAND CONSISTENT
Your business card is a reflection of you and your salon. It should be consistent with your brand colors, logo, and overall aesthetic.
If you don’t have a logo, consider using your initials in a stylish font as your mark.
Logos should be eye-catching and related to your core offering. Many common logos in the hair salon industry include scissors, combs, and other everyday styling tools.
3. USE HIGH-QUALITY MATERIALS
When shopping for the right supplier online, you’ll come across many types of paper and printing options.
While it may be tempting to choose the cheapest option, remember that your business card represents your brand and who you are. You want potential clients to have a positive first impression, so make sure your business card feels substantial and looks professional.
High-quality materials will help your hair stylist business cards stand out from the sea of cards potential clients receive. Popular options for paper stock include 16-18 pt. cardstock, 100% recycled paper, and even metal business cards.
For a unique look, you could also choose a textured paper or one with raised print for a luxurious feel and signature look.
4. INCORPORATE THE SENSES
When you hand someone your business card, you want it to be memorable. The sense of smell is closely linked with memory more than any other sense, which is why scented business cards are a rising trend.
Incorporating a subtle scent (like lavender or vanilla) can help your business card stand out and be remembered long after the initial meeting.
5. GET CREATIVE WITH THE SHAPE
While rectangle business cards are the norm, that doesn’t mean you have to play it safe. Instead, get creative with the shape of your business card to make it more eye-catching.
Die-cut business cards are a great way to do this. You can choose from a variety of shapes, like circles, ovals, or even unique custom shapes.
6. ADD A CLEAR CALL TO ACTION
Include a call to action (CTA) on your business card to encourage potential clients to book an appointment. A modern, unique way to do this is by incorporating a QR Code that routes the potential client to an appointment booking page on your website.
Make sure your CTA is clear and easy to understand. You want clients to know what the next step is.
7. MAKE IT VALUABLE
Some of the best business cards are the ones that offer more than just contact information. Make it helpful if you want your business card to be remembered and used.
One popular option is to include secret tips or remedies for haircare that may not be well-known.
You can also provide a discount when they present the business card for their next appointment. This is a great way to encourage potential clients to book appointments and use your services.
8. THINK OUTSIDE OF THE BOX
It’s clear that business cards are helpful marketing tools, but that doesn’t mean you have to stick to the traditional design. Be creative and think outside the box to make your business card memorable, unique, and valuable. Following these best practices, you can create a hairstylist business card to help you stand out from the competition and attract new clients.
The process doesn’t stop there. Just like any business, customer acquisition of new clients requires multiple touch points. In addition to your business cards, you can also send personalized messages to clients via email or text, and with Insight Software’s automated marketing tool, it couldn’t be easier.
Hair Stylist Business Card Final Thoughts
Business cards remain useful in our modern, technologically-driven world. They’re a great method to expand your customer base and make yourself more accessible to existing customers. Clientele growth is a continuous process. It’s possible to say a lot about your hair salon with only a hair stylist business card. Don’t complicate things; simplicity is key.