Short Curly Haircuts To Offer In Your Salon

People are always experimenting when it comes to their personal style. Currently, the rising trend of people learning to embrace their curly hair have made short curly haircuts to make it to their experimenting list. 

Not only are they easy to carry, but depending on how one wears them, people get to be - classy and chic one day, cool and casual the other day and more as they keep on experimenting. This versatility appeals to both men and women who love switching up their looks frequently. 

But here's the thing – people find it hard to find salons that truly understand the nuances of their hair texture and deliver short curly haircuts accordingly. As a salon owner or a stylist, failing to keep up with the ongoing trends in curly haircuts and tap on this demand right away means missing out on potential customers.

In this article, we’ve gathered the best trending short curly haircuts for women, customizing and styling tips as well as ideas on how to market these short curly haircuts to help you reach more clients.

Trendy Short Curly Haircuts: What are women opting for and what to factor-in?

As a stylist, when it comes to acing the short curly haircut, the two most important factors to keep in mind are the face shape and curl type of your customer. How the haircut interacts with the natural features and characteristics of the customer need to be taken prior in mind to assess whether it can make or break the look.

Before getting into the haircuts, here’s a quick visual recap on the three curl patterns : i) Wavy   ii) Curly  and iii) Coily

Now, let’s check the most trending short curly styles right now and what face shapes and curl types they suit for : 

Styling And Maintenance Tips For Clients Opting For Short-Curly Haircuts:

As a stylist, make sure your customers are equipped with the right tips and knowledge on how to flaunt and maintain that fresh-from-the-salon look daily, without it becoming a hassle in their everyday life.

Some of the common styling and maintenance tips that you can suggest regardless of the nature of curly haircuts are:

• Keep the curls hydrated with a sulfate-free, curly hair-friendly shampoo and conditioner.
• Opt for regular trimming sessions every 6-8 weeks to help maintain the curls and prevent split-ends. 
• While sleeping, use silk pillowcases to reduce friction and prevent frizz.
• Allow curly hair to air-dry as often as possible.
• When detangling, use fingers or opt for a wide-tooth comb to prevent breakage.
• Limit the use of heat styling tools to prevent damage.
• Use curl-defining products such as hair spray, leave-in conditioner, gel and masks to enhance and define the natural curl pattern.
• Dry the curls with a t-shirt or microfiber towel for a gentler touch on curls.
• Choose products without alcohol to prevent dryness and maintain curl health.
• Twist, curl and scrunch the whole hair to encourage the curls, while hair’s still wet.
• Use coconut oil to keep the softness and shine of curls.
• Always brush from the curl-ends, while gradually and gently moving upward to prevent split-ends and breakage.
• Style the curly hair by coiling it around the fingers as well as teach them the diffusing and twist-out techniques. 
• Always apply styling products while the curly hair is fully wet.
• Create a nourishing DIY hair mask with ingredients like avocado, honey, and olive oil for an extra boost of hydration.

Customizing Haircuts for Clients: How To Do It The Right Way?

Trusting a stylist with one’s hair requires a significant level of trust from the customer. So, when a client confides in you with their curls, it’s crucial to steer clear of generic haircuts that wouldn’t complement their unique curl pattern or face shape.

Prioritize understanding their needs and preferences to customize haircuts and thus maintain client satisfaction and a strong stylist-client relationship.

Below are five points to keep in mind while customizing curly haircuts:

1) EDUCATE AND CONSULT WITH YOUR CLIENTS :

Show clients pictures of short curly haircuts you've likely given prior in your salon. If possible, ensure the previous clients’ curl type and face shape matches theirs - so that they can easily visualize what to expect. 

Also, inform clients about the daily styling and maintenance routines required as solely depending on frequent salon services isn’t a realistic approach. Finalize the haircut choice only after factoring in their preferences, lifestyle and desired outcome.

           2) PERSONALIZED ASSESSMENT: FACE-SHAPE AND CURL TYPE

           Conduct a personalized assessment of the client's curl type, taking into account factors
          like curl pattern, density, and porosity. This ensures providing a tailored haircut
          that considers the unique characteristics of their hair.

3) DOUBLE CONFIRM THE LENGTH VARIATIONS:

The concept of a short haircut can differ among clients - with each having a different level of 'short' in their mind. Before chopping off any hair, and throughout the haircutting process, maintain constant communication with the client. Keep checking-in with the desired length at different stages to ensure the length aligns with their preferences.

          4) EQUIP THEM WITH THE RIGHT PRODUCTS AND TIPS:

           Once the haircut is done, don’t leave your clients surprised with an untamable hair
          that leaves them with no choice, but to depend on frequent salon visits. 

           Instead, educate the clients with right styling and maintenance tips as well as equip
          them with the right products based on their curl type to achieve the daily desired look
          at home. The goal is to ensure they feel confident and empowered to manage their
          curls themselves.

         5) CONSIDER THE STYLING HABITS AND ROUTINES :

          Customize the haircut to allow for versatility in styling - after factoring in their styling habits and routines. This will make it easy for the clients to achieve different looks on various occasions.

Salon Promotion Ideas: Reaching A Wider Clientele

With the trend of embracing natural curls is on a spike, salons are recognizing the growing demand for stylists proficient in curly hair care. To set your salon apart in this competitive landscape and be the go-to-choice for people seeking curly hair expertise, effective promotion is crucial.

Here are 5 ways to showcase your salon’s curly hair expertise and promote your services : 

SHOWCASE BEFORE AND AFTER PHOTOS : 

There’s no promotion tactic as powerful as a visual one. Showing your potential clients hair transformation pictures help build trust and acts as a compelling factor to book your services.

Showcase the curly hair transformations by creating a display area inside your salon. Also, post the pictures on your salon’s social media pages - where you can invite the customers to share their curly haircut pictures as well.

REFERRAL SCHEMES: 

Create a referral program. Existing clients get discounts or exclusive offers for referring friends and family to try out your salon’s short curly haircuts. By doing this, you will be able to reach more clients, as well as be assured that your existing clients are satisfied with your services.

COLLABORATE WITH INFLUENCERS: 

          Partner with influencers who are a right fit for your salon. Ensure that they can
            effectively promote your salon’s hair services as this visibility boost can extend
            beyond geographical barriers. 

SALON EVENTS:
Host exclusive salon events focused on short curly haircuts. Offer on-the-spot consultations, styling demos, and special discounts for attendees. This will educate them and thus cultivate trust and confidence to invest in your salon’s curly hair services.

AWARENESS THROUGH SOCIAL MEDIA:

Create dedicated posts and stories for diverse curly haircuts, highlighting their uniqueness and styling options. Host live Q&A sessions or styling tutorials to engage and educate your potential clients lurking on your social media pages.

Master The Curly Hair

The struggle for individuals with curly hair to find salons that understand the unique nature of their hair is real, making the need for an updated stylist all the more vital. By staying up-to-date on trends, and having the expertise to recommend the ideal haircut for every client who trusts you with their curls, and most important of all empower them to embrace their natural curls - your salon can be people’s go-to spot for all things curly hair.